Book Detail

Lens of Deception

Book Detail

Turn Your Photography Passion Into a Profitable Business

★ 4.8 (6 Reviews)

Fiction

A Novel of Memory, Surveillance, and the Ghosts We Choose to Follow

★ 4.0 (2 Reviews)

Matthew Whitford once captured life through a lens with reverence and clarity. But when the woman he loved—Katie—vanishes without a trace on a routine field research trip, his world fractures. All that remains are fragments: a damaged notebook, whispers of covert technology, and photographs that feel more like warnings than memories.

Two years later, an unexpected photograph wins Matthew a spot at an exclusive retreat in Patagonia. But what begins as a chance to reclaim his creative spark spirals into a shadowed conspiracy. A woman appears—wearing Katie’s face. A photo disappears. And the line between truth and illusion begins to unravel.

As Matthew follows a trail of haunting images and encoded memories, he must confront the most dangerous question of all: what if the person you loved is no longer the one standing before you?

Taut, lyrical, and deeply unsettling, The Lens of Deception is a psychological thriller for a surveillance age—where love can be programmed, and grief is just another vulnerability to exploit.

It’s about branding, client connection, and smart business.

The Professional Photography Playbook by Master Photographer Jeff Lubin gives you the exact strategies he used to build a 7-figure studio.

Inside, you’ll learn how to:

  • Define your signature style

  • Attract high-paying clients

  • Nail natural light and studio setups

  • Confidently close sales (even over Zoom)

  • Build lasting marketing partnerships

You’ll also get tools to overcome self-doubt, use Instagram strategically, and run profitable, smooth sales sessions.

Whether you’re new or ready to scale, this is your guide to a thriving, high-end photography business.

Testimonials

Hear From My Satisfied Readers

What an informative book

I have just finished reading this book by Jeff Lubin. I found it was packed with a lot of very practical steps to help grow my photography business. I also loved that there were a few photographs showing the beautiful photography that lends itself to the high end market that he talks about. I think this book is a must for other photographers like myself who are trying to get more customers and make better sales.

â­‘â­‘â­‘â­‘â­‘

Bernie Griffiths

Lovely little book

Easy to read and very specifically helpful. I was interested in what makes a high end piece so much better than the department store photography departments. You know Lubin's works are far superior just looking at them but now I better understand why.

â­‘â­‘â­‘â­‘â­‘

Pamela Maskey

Thank you!

Excellent Knowledge.

â­‘â­‘â­‘â­‘â­‘

Momof3

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Contact Info

Email

lubin.jeff@gmail.com

Phone

703 356 3535

Elevate Your Passion for Portrait Photography

    

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